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Join date: Jan 8, 2022
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Many MSP owners that I speak to think of lead generation as synonym for cold calling – but that couldn’t be farther from the truth! If the goal of MSP lead generation is to generate leads, then there are many many ways to accomplish that – most of which fall into one of two categories: outbound lead generation and inbound lead generation.Outbound MSP lead generation describes those tactics where your MSP reaches out to your prospective customers and makes first contact. Inbound MSP lead generation describes those tactics where your prospective customers make first contact with you.


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